The first step is studying...
I believe that your business will be most successful when your marketing is tied to clear goals and clarity of purpose, vision, and mission.
Studying patterns, listening to other and research are closely tied together. Focus groups, client interviews, community conversations on social media, surveys and data analysis pave the way.
Then the ideating starts.
For every challenge I meet with, I carefully consider what I need to explore in order to face it. Experience-driven strategies and industry-leading data will help fulfill your creative needs and marketing campaigns.
Strategies start to form in a open brainstorm. It's not neat, but it's full of creativity and fire. It will get refined later in the process
It's a partnership.
I have expertise in building brands on social, and I want any client or partner to understand the value I add, not simply trust us blindly. I strive to include client education in our approach to providing services.
For me, collaboration also includes cocreation, influencer campaigns, brand integrations (helping to build partnerships or VIP programs) and much more. Your business may feel like a vacuum sometimes, but we are all connected.
Responsive not reactive.
Iteration is the name of the game in social media. Though I am not usually responsible for implementing all the work, I like to be a partner who can see a strategy through. Finding out what works is an ongoing process – and I like to help clients learn and grow with you over time.